We test the complete journey from website visitor to paying customer.
Mystery shopper assessments for small businesses that show you exactly where enquiries, trust and sales are being lost — and what to do about it.
Get your free mystery shopper report See pricing
Free, automated, takes 30 seconds — see how your website comes across to a new customer.
What we measure
Around 70% of every assessment is universal — the things every customer notices. The rest is tailored to your industry.
Industry modules
Professional services
Accountants, solicitors, financial advisers, consultants and agencies. We test how a prospective client is handled from first enquiry to a booked consultation.
Trades and home services
Plumbers, electricians, builders, kitchen fitters, decorators, cleaners and gardeners. We test the route from first enquiry to a delivered quotation.
Automotive
Dealerships, garages and service centres. We test the phone call chasing an MOT slot, the forecourt enquiry, and the follow-up after a service.
Fundraising
Street, doorstep, telephone and direct-mail fundraising. We check the ask itself is being made well, not just the cause behind it.
Charity
Donor care, charity shops, volunteer enquiries and service delivery — everything beyond the fundraising ask itself.
Hospitality
Hotels, restaurants, pubs, bars and event venues. We follow the whole booking-to-departure journey as a genuine guest.
Retail
Shops and stores. We test product advice, floor coverage and the checkout experience against a real customer need.
Transport
Bus, rail, taxi, private hire and courier services. We test the journey, and how disruption is handled.
Healthcare
Private dental, optical, physio and care providers. A service-only check of the new-patient enquiry — never clinical, never safeguarding-related.
Local Government
Councils. We check whether the resident experience matches published service standards across phone, web and in person.
Education
Schools, colleges, universities and training providers. An admissions-only check — never involving current pupils or safeguarding-sensitive interactions.
Recruitment
Recruitment agencies. We test both sides of the relationship: the candidate journey and the employer briefing process.
Leisure
Gyms, health clubs, spas, cinemas and bowling. We test the sales conversation and the day-to-day visit experience.
Online shop / ecommerce
Online retailers and ecommerce stores. We test the full journey from searching for a product through to checkout, delivery and — if needed — a return or exchange.
B2B
Business-to-business sales. We test response speed, technical knowledge and follow-up on a quote request.
Services
Cleaning, removals, salons, letting agents and other service businesses not covered by a named sector page.
Attraction
Museums, theme parks, zoos and heritage sites. We follow the whole day out, from booking to leaving.
More industries — restaurants, estate agents, dental practices, garages, retailers, hotels and ecommerce — are added as demand grows. Ask us if yours is not listed.
Simple pricing
One-off Customer Journey Audit
A single, complete mystery assessment of your enquiry-to-sale journey with a written report.
ChooseStarter
One digital or telephone assessment every month, so you always know how enquiries are being handled.
ChooseCustomer Journey
The full journey tested every month — website, email, telephone and, where appropriate, a physical visit.
ChooseMulti-location
For businesses with several locations or teams. Comparative scoring and retesting after training.
ChooseNot sure where you stand? Get a free first-impression mystery shopper report.
We review your public website the way a new customer sees it — clarity, trust and ease of contact — and send you a short scored report with your quickest wins. No mystery shop, nobody contacts your staff.
How it works
- Tell us about your business. Choose your industry, the channels to test and what you want to learn.
- We brief a shopper. A trained, vetted assessor follows a realistic scenario as a genuine prospective customer.
- We check the evidence. Every score is backed by an observation, and every report is quality-checked before release.
- You see the results. Scores, strengths, weaknesses and a prioritised action plan in your private dashboard.
- Improve and retest. Fix what's losing you customers, then measure the difference.